ATT "Atlantic Tele. & Telegraph" CHANNEL MARKETING
Atlantic Telephone and Telegraph
AT&T is among the world's premier voice, video and data communications companies, serving consumers, businesses, and governments. In 2000, AT&T had annual revenues of nearly $66 billion. Backed by the research and development capabilities of AT&T Labs, the company runs the world's largest, most sophisticated communications network, and is the largest cable operator in the U.S.
The company is a leading supplier of data and Internet services for businesses and offers outsourcing, consulting, and networking-integration, to large businesses. In October 2000, AT&T announced a restructuring plan to create a family of four businesses, each operating under the "AT&T" brand, committed to uniform standards of quality. Under the plan, expected to be complete in 2002, each of these four businesses will become publicly held, trading as either a common stock or tracking stock. On July 9, 2001, AT&T Wireless was split off as an independent, publicly-traded company.