SMG "Sound Marketing Group" CHANNEL MARKETING
Sound Marketing Group
Sound Marketing Group was initiated then founded following Bart Christner's research, development, and invention of the final "Decision Maker's Series" Shelftalker, under the suggestion of InVenture group's CEO, Howard Shapiro. "Merchandising never sounded so good". SMG sells the in-store POS (Point-Of-Sale) shelf-talking system that can be programmed by brand managers to deliver a custom audio merchandising message directly to consumers at the point of sale. The system sits on the shelves of retailer stores, and quietly promotes specific products to consumers passing by. Messages can cycle and vary throughout the course of a day, and can easily be replaced to deliver new promotional messages to customers.