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printI GRA 1204 Digital Publishing Fundamentals I 8:00-10:50
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SOW's to be returned/graded (forgot) to hand back this week)

20100303 (Week 6)

Substrate
- Fibrous paper
- ink dries inside, wicking into the paper
- Foil/plastic
- prints on the surface
- oxidation drying - ink dries chemical reaction with oxygen in air

Fibers
- Rag or Cotton (if over 25% of the paper is made with cotton)
- Rice
- Chemical Pulp (plastic)

Paper
- Coated (Clay) - light, medium, high, and art paper
- Uncoated

Matte (Copy Paper) -- excellent readability
Silk - smooth but non-reflective surface
Glossy (Photos, Magazines) - reflective, low readability (shiny/glare)

Wood (Cellulose Fiber)
Wood Free (Rice)

Paper
Cardboard

Plastics
Foils

Paper Format

Letter - 8.5 x 11
Legal -
Ledger - 11 x 17

A0
A1
A2
A3
A4 - about 1/2 inch taller and 1/8 inch thinner than Letter
A5
A6

Basis/Substance Weight (called grammage outside 0f US)
- weight in pounds per ream (500 sheets) at a pre-set basis size
- pre-set, standardized 'basis size" for a book = 25"x38"
- Example: 60# book paper (a ream at "basis size" would weigh 60 pounds)
- often sloppily use to indicate a paper's thickness (incorrect usage)

Grammage
- 80 gram paper weighs 80 grams per square meter
- Photocopy paper = 80 g/m2
- Cardboard >=170 g/m2
- Board >= 400 g/m2

Density/Bulk
- High bulk is porous
- low bulk is more compact/compressed

Surface Smoothness
- low is rough
- high is fine

Formation
- hold paper up to the light
- if it looks even (no or low "clouds") means good formation

Brightness - (luminance or Y-value)
- amount of light reflected from surface
- special lamp measures reflectivity at 457 nanometers wavelength
- 96 copy paper, 103 and up resume

Whiteness - bleaching, colors, pigments
- measured in CIELAB

Opacity
- measure of light penetration

Grain Direction
Dimensional Stability
Strength
Age Resistance/Archival Paper
- Acid Free (neutral PH)

Process
- 4/C process
- 7/C process (larger color gamut)

20100224 (Week 5)

Followed book chapters to create Newsletter (1 hour)

Terminology

Color Basics
Color Wheel
Color Gamut
- CIE (Chromaticity Diagram)
- RGB (triangle)
- sRGB (smaller triangle)
- CMYK (smaller yet, rounded corners, some colors outside of the RBG triangles BCGY edge)

Additive
Subtractive

Hue
Saturation
Brightness

CMS (Color Management System)
- ICC (International Color Consortium)
- Color Profile (Photoshop calls it the Color Working Space)
- Input Profile (RGB)
- Display Profile (RGB)
- Output Profile (CMYK)

Blueline
Camera-Ready
Continuous Tone
Dot Gain
Halftone

Separations (Seps)

Screen Angle
C - 105 degrees
Y - 90
M - 75
K - 45

Rosette Pattern
Moire

Knockout
Overprint

In/Out of Register
Trap

UCR - Under Color Removal
GCR - Gray Component Replacement

20100217 (Week 4)

STORY due in two weeks
- 4 Files (*.PDF)
- Hand sketch (line art preferred).
- Created four paper versions with hand sketches
- Scan in and make PDF's from it
- Show examples

www.plummerdesign.com
- resources and info link (price sheet + samples)

Window> Text Wrap (dialog box)
Direct Selection - white arrow cursor (manipulates vector path)
Add Anchor Point - Pen Tool - (manipulates vector points on a path)

View > Fit Spread In Window
View > Screen Mode > Normal or Preview

Preferences

20100210 (Week 3)
8:15 due 2/17 SOW (Statement of Work) in Dropbox
Bring book next week

Setup Directory Structure
INDESIGN
- assets
- BIZCARD
- bizcard
- NEWSLETTER
- newsletter.indd
- MENU
- menu
- SPREAD
- spread

20100203 (Week 2)
InDesign
.indd - Native File
.indt - Templates (showed all in Bridge)
Bridge

Place (Loaded Cursor)
Selection Tool
Transform

Paper
- Coated
- Cellulose Fiber
- Acid (Acid Free)

Brightness Values
92
97
103

Ink (Process Inks)
C - Cyan
M - Magenta
Y - Yellow
K - Black

CIE Chromaticity Diagram
Color Model

Hue - Color, Wavelength
Saturation - Chroma, Intensity
Lightness - Brightness

Wavelength (Visible Light 400nm to 700nm)
IR - Infra Red
R - Red (650 nm)
G - Green (550 nm)
B - Blue (450 nm)
UV - Ultra Violet

20100127 (Week 1)
Project Process (5D's)
SOW/Schedule/Syllabus

Printing History
- Gutenberg
- Hot Metal
- Digital

Printing Technologies
- Screen - typically plastic, fabric
- Clam Shell (W.H. Brady Nameplate)
- Octet (T-Shirts)
- Litho (Oil based metallic) - typical printing (all size runs except extremely large)
- Flexo (Polymer Plate) - short run, bumper stickers
- Gravure (Intaglio) - extremely large runs

Screen/display technology
MAC 72dpi
PC 96 dpi

InDesign Overview/Menu's
Preferences
Measure: 72 pts = 6 pica = 1 in
12 pts = 1 pica

20100125 (Week 0)
Type Foundries
- Adobe
- Berthold
- ITC
- LInotype

4 pieces due
- newsletter (trifold brochure)
- 2 page spread (typically magazine quality)
- menu (laminated)
- biz card