Publication

pubI GRA2545 Publication Design 8:00-10:50 M
*********************************************************

(C) XXXX Person's Name, ISBN, legal, etc. MUST be on the page directly after the title page

http://www.racdesigns.webs.com
www.dillanleepeters.com
(share later)

Trade Organizations
AG Authors Guild
ASMP American Society of Media Photographers
GAG Graphic Artists Guild
PPA Professional Photographers of America
NANPA North American Nature Photography Association
PACA Picture Archive Council of America

20100412

lulu.com "Lulu Demo"

cover
synopsis
tags - "I want to read an venture book"

my account
price
paperback sold
- $19 retail
- $11 actual cost to Dylan
- $5 PDF version for iPad reader, others

free ISBN given
UPC

OnDemand setup for Amazn
- free paperback
- $75 setup if hard backs

Google Books (search read first three chapters)

Registration Pins
Plate
Film
- Base
- Emulsion (matte)

Printing Chapter 9 in "big white book"

Halftone Dots
Printing
- White Printing (indented dots)
- Black Printing (outdented rounded dots)

Cylinders:
Rubber Blanket
Impression

Nip - squeeze/pressed out rubber in between blanket and impression cylinders
Ink Dampening - water and alcohol

Printing Types:
Xerographic (water)
Laser (oil)
InkJet (water)
Sublimated Dye/Thermo Transfer (paraffin or wax esters on a ribbon of film)
Photographic (emulsion)
Offset, Sheet Fed
Offset, Web (sheetfed or web) (oil and water)
Typographic (letterpress)
Gravure (Intaglio)
Screen
Flexography

Printed Products:
Large Posters
Novels
Coffee Table Books
Annual Reports
Catalogues
Magazines
Menus/Price Lists
Business Cards
Visiting Cards
Greeting Cards
Stationery
Envelopes
Flyers
Folders
Brochures
Press Proofs
Bottles Glass
Bottles Plastic
Labels and Decals
Daily Newspapers
Bags (Flexo)
Photographs
Banners

 

MIDTERM (from here down)

20100308

Midterm Review next class period
Taxidermy example developed in-class
No class/don't show up the Monday after Spring Break
MIDTERM online Monday March 22nd

www.pdfzone.com

PDF (Portable Document Format)

DAM (Digital Asset Management)
- Content Management
- Document Management

DRM (Digital Rights Management)

20100301

Real Property - tangible, actual, conceptual

www.videojug.com

Michael N. Cohen (Intellectual Patent Attorney)
www.patentlawlp.com

Works For Hire

Copyright Basics
- Common Law (exists the minute it's tangible, on the napkin)
- ideas (abstract or principles) cannot be patented or copyrighted
- must be tangible

DMCA - Digital Millenium Copyright Act

Eric Schmidt (CEO of Google discusses Intellectual Property)

Intellectual Property - intangible
- Patents - 20 years exclusivity
- Copyrights - original works of authorship, life of author plus 75 years
- Trademarks - protects source of origin of product or service (names, logos, designs)
- Service Mark - services (not goods)

- Trade Secret - Protects confidential information (no filing, steps met)
- Public Domain

www.copyright.gov

Max Ehrman - (c) Copyright 2009 video
Desiderata = "Things Desired"

20100222

STORY due next week
- 1 PDF with 8 pages
- book cover
- web page
- cd front cover
- cd back tray
- cd disc
- 3 others misc.

Taxonomy
- Dewey Decimal
- Library of Congress
- ISBN
- UPC
- Containerization

rotovision.com
ISBN 9782940361465 "What Is Publication Design"
(download PDF file: 9782940361465.pdf)

"Six Appeal"
- format
- grid
- typography
- color
- cover or masthead
- use of imagery

Studied pages, continuity, design ideas.

"A Guide To Graphic Print Production"
Ch. 10 Finishing And Binding

20080215 (see mmI)
- 10/GUI
- MS Surface CES 2008 demo
- Wii 3D by Johnny Chung Lee

Michael Wesch (adapted from mmII)
- " (Web 2.0) The Machine is Using Us"
- www.souljaboystore.com

- Robert D. Putnam - "Bowling Alone" 1995
- Barry Wellman "Networked Individualism"

Need to rethink things:
- aesthetics
- identity
- rhetoric

User Generated ("viral")
authoring
filtering/commentary
publication
distribution

MTV's first video played
Buggles - "Video Killed the Radio Star"

Gary Wilk
Browsma

April 23, 2003 Youtube launched
- Chad, Steve, and Jawed

20100208
See Jule and Julia

SOW (example repurpose-able content)
- showed photo (section at bartonjames.com)

Bob Sommers (www.recognizedexpert.com)
Writing Articles For Online Publication
(3. Writing Articles That Get Syndicated)

Top Ten Articles Publisher's Seek
(ezine@rticles.com evidenced as the most published)
- How To
- Problem/Solution
- Top Ten List
- Product Review
- Checklist (Top things to know before asking...)
- Pain Avoidance (how to keep, than to earn more)
- Pros/Cons (reasons why)
- Question/Answer
- Expert Opinion (As maintenance expert, I purchase this...)
- Principles of... (7 principles of happiness)

Best Superbowl Ads of 2010
Punch Buggy - Sluggy Patterson (started this 50 years ago)

Candid Camera (Socail Proof)

http://writing-world.com/publish/esub.shtml

"Electronic Publishing" (see Wikipedia, Business Models)
- Online Advertising
- Open Access (Publishing) - arXive.org (where "X" is the Greek letter Chi)
- Pay-Per-View
- POD (Print-On-Demand)
- Subscriptions
- Self-Publishing
- Non-Subsidy Publishing

Interstitial ads (in-between)

20100201
Change: Class moves 9:30 to 12:20

"CES 2010 Coverage" (tehkSEVEN.net)

Wikipedia - Collective publishing

eReaders:

OpenBook vs. winning ePub formats (vs. PDF in future?)

iPad (Apple)
- Jobs Unveils 'iPad" (4 min)
- The Apple Tablet iPad V
- "The iPad what apple doesn't want you to know"
- "The i-slate" (response to what apple doesn't want you to know)
Hewlett Packard and Microsoft

Kindle (Amazon)
- Amazon Kindle DX
Nook (Barnes and Noble)
Slate (HP)
- "Special Report HP Slate" (Working with Microsoft) - Phil McKinney, CTO, HP

BookGlutton EPUB Converter

20100125 (Week 1)
8 pieces (* required) - 1 PDF file with 8 pieces for MOCKUP
* Book (Hard Cover) - lulu.com, minimum 8 pages with TOC (Table of Contents)
* Web Page (800x600)
* Jewel Case Front
* Jewel Case Tray Back
* Jewel Case Disc
- Bag
- Biz Card
- T-Shirt
- Bookmark
- Cup/Mug
- Tri Fold
- Post Card
- Order Form
- Other?