Julianne Trichtinger

Marketing Communications Manager,
NOVA Chemicals

"Creating a strong brand is critical to achieving market leadership. Develop a meaningful brand message with a defined visual element that resonates with your customers and the marketplace. With over 20+ years of marketing experience in diverse industries such as plastics, metals manufacturing and the non-profit sector, I have been a part of successful campaigns that elevated products and companies above their competition through well crafted brand strategies. While COO at The Center for Creative Play, we had a brand initiative to create a visual identity that conveyed our unique philosophy that all children should have the opportunity to play together. Understanding 'inclusive' environments, Barton James' based our brand on a globe-like toy, where fitted pieces come in all shapes and sizes."