Packaging
Pati Ingold
Advertising and Marketing,
Independent Professional
"Art direction requires a rare and valuable mindset - a talent desired by many, but achieved by few. Sharp listening skills are critical to transform a client's needs into visually striking campaigns that turn both client and target audience heads. Creative leadership demands a wide array of design and production skills, including print, direct mail, outdoor, point of purchase displays, boxed product, package design, interactive, and TV. Known for my love of art and design, my focused, detailed approach shaped numerous national and regional brands: Bacardi, PNC Bank, Pittsburgh Symphony, Eat 'n Park, GNC, Bruegger's Bagels, Heinz, National Geographic, and Dad's Pet Foods. Cool waters and warm hued continents are exemplified through InVenture Group's, IBM BESTeam Reseller and Premier Club packaging."