Magazine (Online)


Michelle Ferrier

Founder / Publisher,

" has a saying: 'Bloom Where You're Planted.' It's not just a slogan - it's a way of life. The site is a hypertopical, hyperlocal online community of people passionate about local food policy and living sustainably. provides a platform for others to share their stories and photos of living locally. I earned my doctorate in Texts and Technology and my career has been about bringing people together through words and technologies. As a columnist, online community developer and college professor, I nationally advocate for journalism entrepreneurship and hyperlocal journalism. The use of photography in these settings, as with the Barton James images portrayed here, lends an authenticity and immediacy to the visual that links the narrative more intimately to the viewer or reader on a cultural level."